I use this product daily and only need to apply it once. It keeps my skin looking fresh all day. I love the ability to put it on thinly with a moistened Max Factor's natural make up sponge. You control how much or little you need. It has never clogged my pores, or looked cakey. I highly recommend this product over all the others I have tried that cost a great deal more.

I have used this product for 30 yrs and love it, will not use anything else, hope they never stop making it

It stays the same from the time you apply it to the time you wash it off

I 've used M.F. pancake since high school days. I'm now 70 years old and, with a few wrinkles, but when I put this on each morning it evens out the skin tone and I feel 20 years younger!! It contains Lanolin to which I attribute my skin's good condition.

I tried this product when i was going out.its hard to apply.you have to really wet the sponge.it doesnt cover like the reviews said.i have brown spots left over from pregnancy and sun damage.i have little imperfections under my eyes.this makes it more noticeble.if you have a clean canvas i recommend it.if your face its not smooth.dont get it.

I took off one star because this foundation is SO difficult to figure out. It should seriously come with directions! I must have been in front of my mirror for thirty minutes just applying and reapplying and then starting over altogether a few times... what a nightmare. That said, I do really like this foundation, hence why I still gave it four stars. It gives a nice matte finish and looks pretty natural. I have a somewhat fair complexion- for those of you familiar with bare escentuals makeup, I wear "fairly light"- but I bought tan #1 in this powder and it's the perfect match, maybe even a tad too light. It didn't quite cover all my acne scars, but came close. My advice to you would be to order a few shades darker than you think you need, and make sure your sponge (if you get the max factor natural one designed to go with it) is completely dampened when you apply, because if it's dried out at all it will cause the foundation to go on streaky. I've been looking for an every day foundation that gives a matte finish and covers well... I do believe I've found it. If only it came with a how-to video, I'd be in heaven!

I use this product every day because it gives you perfect looking skin... It also protects your skin!!!

Thank GOD you guys carry this stuff!! My mom has been using this makeup since she was a teenager (she's now 79 years old!) and it's the only makeup that she likes and the only one that looks good on her. The new Max Factor line just doesn't cut it. Please don't stop carrying this product!!

bought for my mother-she could not find in the stores. She has used this for a long time and loves it. [...]Thank you.

I have very sensitive skin. This makeup is gentle on my skin. Also it lasts all day, until I wash it off, and washes off easily.